The truth is, your logo doesn’t matter—not yet, anyway. Not when you don’t have a client to look at your logo. Especially not when you don’t even have leads looking at your logo.
No, at this point what you need is a solid, powerful, compelling story.
The truth is, we all wanna be something we’re not.
Psychology says humans have an innate desire for transformation. And we see that in everything we buy…
If you can solve one of someone’s most burning pain points, don’t just kick ’em. Tell them you can fix it.
Or better yet, use benefits to paint them a beautiful, stunning image of what their life could look like if that pain point was magically taken away.
You’ll hear over and over again that you gotta speak to your audience’s burning pain points. But burning pain points are more than minor annoyances.
Burning pain points nag at you. They stick in your head and invade your thoughts.
Your story is only as good as the way you tell it. And coherence between the narrative and your way of sharing it is essential. Nailing your mentor brand persona will skyrocket your conversions…
It’s basic (dismal) psychology: everybody’s out for themselves. When somebody stumbles upon your website, the first thing they ask is “What’s in this for me?”
If you don’t answer them within 5 seconds of them landing on your page, then they’re gone.
“If you build it, they will come.”
This is what you tell yourself as you code for the 72nd hour straight, surviving off nothing but Hot Pockets and Soylent in your parents’ dusty basement…