Quick Win Copy Tip #1: Ain’t nobody care about you

by | Jun 4, 2018

Welcome to the first inaugural Quick Win Copy Tip!


These bad boys are going to be chock-full of valuable copywriting tips you can implement to drive conversions, increase revenue, and become an influencer in your field…

…Even if you’re not a copywriter.
…Even if you have no interest in becoming a copywriter.
…Even if you only have 5 minutes. 


(Psst. We’re all about that sweet 80/20. So these posts are gunna be super action-focused. And hopefully a little fun.)

Because I’m not one to keep you waiting, the value starts right now.

QWCT #1: Ain’t nobody care about you (but they care about themselves and we can work with that)

It’s basic (dismal) psychology: everybody’s out for themselves.

When somebody stumbles upon your website, the first thing they ask is “What’s in this for me?”

If you don’t answer them within 5 seconds of them landing on your page, then they’re gone.

You’re this picky, too. Even if you don’t know it. Here’s an example:

Have you ever gone on someone’s website and immediately been blasted in the face with a bunch of stuff you couldn’t care less about?

  • “We’re the #1 dentist in all of north-central Cleveland!”
  • “Pa started our raft store back in the big flood of 1972…”
  • “We’re super good at making shirts! Our shirts are the best! Buy our shirts!”

Me in response:

And, more importantly, neither does their audience.

So, what can you do about it?

Make everything about them.

Let’s make some very minor tweaks to those 3 pieces of copy using QWCT #1:

  • “Your teeth deserve to be treated by the #1 dentist in all of north-central Cleveland.”
  • “The raft Minnesotans have relied on since the big flood of 1972.”
  • “Meet your new favorite well-made shirt. Our shirts are the best!”

Is that copy good? Lol, no.

Is it better? Yes.

The best way to learn is by doing, and so over the next few weeks, we’re going to be returning to this example step-by-step until we get some high-quality copy.


Action Steps

  1. Open up your homepage
  2. Tally how many times you talk about “you” (your customer)
  3. Tally how many times you talk about “me” (yourself / your business)
  4. Find your EGO QUOTIENT (or EQ).

Here’s the formula:

Divide ME by YOU to get your EGO QUOTIENT

Example: 6 me’s / 3 you’s= 2EQ

If you want to succeed, keep that EQ at 1 or lower. Preferably lower.

So, how’d you do?

Comment and let me know!

If you got a score of >1, tell me what you can change to make it better.

If you got a score of 1 or lower, tell me what you can change to make it better (hey–we’re never done improving, are we?).

If you’re ready, hop over to QWCT #2 to dive into improving that EQ.

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