Quick Win Copy Tip #1: Ain’t nobody care about you
Welcome to the first inaugural Quick Win Copy Tip!
These bad boys are going to be chock-full of valuable copywriting tips you can implement to drive conversions, increase revenue, and become an influencer in your field…
…Even if you’re not a copywriter.
…Even if you have no interest in becoming a copywriter.
…Even if you only have 5 minutes.
(Psst. We’re all about that sweet 80/20. So these posts are gunna be super action-focused. And hopefully a little fun.)
Because I’m not one to keep you waiting, the value starts right now.
QWCT #1: Ain’t nobody care about you (but they care about themselves and we can work with that)
When somebody stumbles upon your website, the first thing they ask is “What’s in this for me?”
If you don’t answer them within 5 seconds of them landing on your page, then they’re gone.
You’re this picky, too. Even if you don’t know it. Here’s an example:
Have you ever gone on someone’s website and immediately been blasted in the face with a bunch of stuff you couldn’t care less about?
- “We’re the #1 dentist in all of north-central Cleveland!”
- “Pa started our raft store back in the big flood of 1972…”
- “We’re super good at making shirts! Our shirts are the best! Buy our shirts!”
Me in response:
So, what can you do about it?
Make everything about them.
Let’s make some very minor tweaks to those 3 pieces of copy using QWCT #1:
- “Your teeth deserve to be treated by the #1 dentist in all of north-central Cleveland.”
- “The raft Minnesotans have relied on since the big flood of 1972.”
- “Meet your new favorite well-made shirt. Our shirts are the best!”
Is that copy good? Lol, no.
Is it better? Yes.
The best way to learn is by doing, and so over the next few weeks, we’re going to be returning to this example step-by-step until we get some high-quality copy.
- Open up your homepage
- Tally how many times you talk about “you” (your customer)
- Tally how many times you talk about “me” (yourself / your business)
- Find your EGO QUOTIENT (or EQ).
Here’s the formula:
Divide ME by YOU to get your EGO QUOTIENT
Example: 6 me’s / 3 you’s= 2EQ
If you want to succeed, keep that EQ at 1 or lower. Preferably lower.
So, how’d you do?
Comment and let me know!
If you got a score of >1, tell me what you can change to make it better.
If you got a score of 1 or lower, tell me what you can change to make it better (hey–we’re never done improving, are we?).
If you’re ready, hop over to QWCT #2 to dive into improving that EQ.
Love story and psychology?
Get our best insights delivered straight to your inbox! No spam, no B.S., guaranteed.
Other Stuff You Might Like
This is not like when a company “accidentally” (how can an entire marketing team approve it and it still is “accidentally”?) runs a “tone-deaf”…
The truth is, your logo doesn’t matter—not yet, anyway. Not when you don’t have a client to look at your logo. Especially not when you don’t even have leads looking at your logo.
No, at this point what you need is a solid, powerful, compelling story.
The truth is, we all wanna be something we’re not.
Psychology says humans have an innate desire for transformation. And we see that in everything we buy…