The Entrepreneur’s Guide to Irresistible Brand Personas

by | Jun 10, 2018

No entrepreneur wants to sound like a used car salesman.

But you also have an offer you know would genuinely benefit your target audience, and you want to share it with them in a way that compels them to action.

How do you strike that balance?

We call them “Mentor Personas.”

Check out our newest Entrepreneur’s Guide. It’s chalk full of actionable information, like:

  • The critical mistake most new entrepreneurs commit when determining their brand’s voice and personality (fixing this can revolutionize your relationship with your audience).
  • A 3-minute quiz to help you narrow in on the best persona for your ideal client, fast.
  • How to make the most of your Mentor Persona — and, most importantly, what pitfalls to avoid.
  • Concrete examples of brands that use your specific Mentor Persona with incredible results.


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