The Entrepreneur’s Guide to Irresistible Brand Personas
But you also have an offer you know would genuinely benefit your target audience, and you want to share it with them in a way that compels them to action.
How do you strike that balance?
We call them “Mentor Personas.”
Check out our newest Entrepreneur’s Guide. It’s chalk full of actionable information, like:
- The critical mistake most new entrepreneurs commit when determining their brand’s voice and personality (fixing this can revolutionize your relationship with your audience).
- A 3-minute quiz to help you narrow in on the best persona for your ideal client, fast.
- How to make the most of your Mentor Persona — and, most importantly, what pitfalls to avoid.
- Concrete examples of brands that use your specific Mentor Persona with incredible results.
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Quick Win Copy Tip #3: Use Benefits
If you can solve one of someone’s most burning pain points, don’t just kick ’em. Tell them you can fix it.
Or better yet, use benefits to paint them a beautiful, stunning image of what their life could look like if that pain point was magically taken away.
Quick Win Copy Tip #2: Kick Pain Points
You’ll hear over and over again that you gotta speak to your audience’s burning pain points. But burning pain points are more than minor annoyances.
Burning pain points nag at you. They stick in your head and invade your thoughts.
Quick Win Copy Tip #1: Ain’t nobody care about you
It’s basic (dismal) psychology: everybody’s out for themselves. When somebody stumbles upon your website, the first thing they ask is “What’s in this for me?”
If you don’t answer them within 5 seconds of them landing on your page, then they’re gone.