by Alexie Basil | Sep 9, 2018 | Blog
No. Nike’s “Just Do It” Ad Isn’t a “Controversy.” THIS is why you put your audience above all else: 31%. That’s how much Nike’s online sales went up in the two days following the release of their “Just Do It” ad featuring Colin...
by Alexie Basil | Sep 1, 2018 | Blog
No, You Don’t Need a Logo. You Need a Story. Stop it. Close Fiverr. Shut it down. It’s tempting, I know. You have your business idea. You come up with the world’s cleverest name. And next thing you know, you’re browsing logo artists on Fiverr, deciding if...
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