by Alexie Basil | Sep 9, 2018 | Blog
No. Nike’s “Just Do It” Ad Isn’t a “Controversy.” THIS is why you put your audience above all else: 31%. That’s how much Nike’s online sales went up in the two days following the release of their “Just Do It” ad featuring Colin...
by Alexie Basil | Sep 1, 2018 | Blog
No, You Don’t Need a Logo. You Need a Story. Stop it. Close Fiverr. Shut it down. It’s tempting, I know. You have your business idea. You come up with the world’s cleverest name. And next thing you know, you’re browsing logo artists on Fiverr, deciding if...
by Alexie Basil | Jul 7, 2018 | Blog, Quick Win Copy Tip
Quick Win Copy Tip #4: Transformation Narrative If you could snap your fingers and change one thing about yourself, what would it be? Don’t give me none of that “I like me just the way I am” BS. This is a hypothetical. For those of you struggling: imagine a pissed off...
by Alexie Basil | Jun 18, 2018 | Blog, Quick Win Copy Tip
Quick Win Copy Tip #3: Use Benefits What is something you would do ANYTHING to have taken care of? We’ve all got something.A little while ago, I would’ve kicked myself in the face to not be so freaking anxious in social situations.If the room was too...
by Alexie Basil | Jun 11, 2018 | Blog, Quick Win Copy Tip
Quick Win Copy Tip #2: Kick Pain Points What keeps you up at night? Last night, I couldn’t sleep to save my life.I kept tossing and turning, thinking about the best way to travel from NYC to Kentucky with our two crazy dogs for a wedding.Since it can be...
by Alexie Basil | Jun 10, 2018 | Blog
The Entrepreneur’s Guide to Irresistible Brand Personas No entrepreneur wants to sound like a used car salesman. But you also have an offer you know would genuinely benefit your target audience, and you want to share it with them in a way that compels them to...
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